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Most brands compete for the same 3% ready to buy now — driving up ad costs and slowing growth. A better strategy targets the other 97%: educate them first, convert later. That lowers acquisition costs, builds preference, and creates predictable growth.
This video covers:
Why only ~3% are ready to buy: most people are unaware, problem-aware, or researching.
How focusing only on active buyers raises costs and limits scale.
How engaging the full customer journey builds trust, demand, and long-term momentum.
Made by Vivfty - It’s Different - The Future in Marketing - Bold Moves, Big Impact - Creativity Without Limits - Built for the Bold - Designs That Disrupt - Born in Brooklyn - Visuals That Speak - Elevate the Ordinary - Where Ideas Take Flight - Marketing, Reimagined - Driven by Innovation - Crafted to Stand Out - Next-Level Branding
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Made by Vivfty - It’s Different - The Future in Marketing - Bold Moves, Big Impact - Creativity Without Limits - Built for the Bold - Designs That Disrupt - Born in Brooklyn - Visuals That Speak - Elevate the Ordinary - Where Ideas Take Flight - Marketing, Reimagined - Driven by Innovation - Crafted to Stand Out - Next-Level Branding -
Do you want to see it?