Build your brand

Most businesses fight for the same small group of buyers — the 3% who are ready to purchase right now. That drives up ad costs, creates brutal competition, and slows growth.

There’s a better way. High-performing brands focus on the other 97% — the people who aren’t ready to buy yet. They educate that audience first, then convert them later. The result: lower acquisition costs, stronger brand preference, and predictable growth.

What you’ll learn in this video

• Why only 3% of people are ready to purchase at any moment

  • Buying is a journey. At any given time only a small fraction are actively evaluating solutions. Most people are in earlier stages: unaware, problem-aware, or researching options. Competing only for active buyers traps you in a shrinking pool and escalating costs.

• How 97% of the market is ignored by most businesses

  • Most businesses focus on selling to the small percentage of people ready to buy, which leads to high competition, rising ad costs, and slow growth. At Vivfty, we take a smarter approach by educating the larger market first, building trust, authority, and demand before the buying moment even happens.

    By helping brands connect with the full customer journey, we turn attention into long-term growth, stronger positioning, and measurable results — creating marketing that doesn’t just sell, but builds real business momentum.